Let’s look “big picture”. Where we are, and where we’re going.
E-bikes, and e-transportation in general, have been taking strides into the mainstream for some time now, and we think they’re here to stay.
As You Know What continues redefining and challenging our world, we know there are more questions-that-need-answers than ever before. New regulations are surfacing everyday, ways of life are fluctuating, and interactions between neighbors are shifting.
While you may have pondered the good and bad about these recent changes, Zapp has been executing the best strategies on how to ease and transform into this new normal.
Our design and management teams made have made strides in the way of these initiatives, citing corporate responsibility as being more relevant than ever in the market race.
Overwhelmed? Don’t be. We’re all headed forward.
During the development of our electric bike, we were anticipating that corporate practices would be subject to even higher expectations and scrutiny.
It’s obvious just how much businesses derive value from the amount of attention they pay to their impacts. And when they don’t, well, companies will face some public image trouble, as seen in notable scandals from companies like Enron, VW, and BP in the past decade.
We believe its in the best interests of both companies and individuals to take a moral stand when it comes to corporate responsibility. You can evaluate this by looking at the interactions between customers, employees, investors, and how they manage ESG impacts.
Transparency is foundational, and directly impacts investment decisions.
Now, let’s unpack that acronym – ESG.
ESG is just an easy way to define a trifecta of impacts a company may have in the market: Environmental, Social, Governance. In fact, in a 2019 examination conducted by Forbes, it was found that 80% of mainstream investors have a growing, vested interest in a company’s impact reports.
This forward-thinking model is prominent in all that we do. Which is why our modular i300 carbon motorbike, from its birth to its death-defying life, is here with the first ever NONA (no-oven, no-autoclave technology) carbon fiber composite body. One way we reduce waste and hold its creators accountable.
But it’s not just corporations that are shifting.
While everything’s moving back in the direction of “life as we knew it,” everyone can feel the differences in the way we interact in public spaces.
Cities are taking a look at their own ESG reports, with densely populated cities like New York set to invest $750 million to new electric transportation initiatives. Additionally, social distancing measures have fueled an increased interest in e-bikes, and as the “sign-of-the-times” is showing a momentary shift away from public transportation, e-bikes are proving to be a strapping alternative.
One that we are certain is here to stay.